It is already the middle of the year, marking the durian season, too.
However, the Federal Agricultural Marketing Authority (Fama) anticipates a lower than average yield of less than 300,000 metric tons due to heavy rainfall of late and movement control (MCO) problems due to manpower issues.
Despite the challenges, Fama expects 2020 to be an optimistic year for the durian industry with most durian sellers anticipating demand remaining strong domestically and internationally, particularly from Singapore and China.
Fama urges durian industry players to adopt e-commerce to raise their revenues with the latest trend taking precedence, with many online luring durian fans at home to savor the king of fruits.
Durian aficionados are already searching for the fruit online, and the testimony to this is that Shopee’s e-commerce site noticed the term “durian” rising in its portal’s keyword scan, showing the curiosity of buyers in the fruit as the season begins.
Shopee said that their website organically attracted Durian farmers from around the world as they began taking their D24, Musang King, XO, Hor Lor, Udang Merah and more online offerings. With their own campaigns like Duduk Rumah, Makan Durian (Stay Home, Eat Durians) many were seen to be creative.
Leow E Shuen, Shan Cheng Durian Penang’s co-founder and company manager, said there had been a lot to remember before moving online. He said the MCO placed to curb the Covid-19 pandemic adversely impacted companies in the sector in other aspects beyond only sales — even visitors shied away from visiting their 5.3-hectare farm in Balik Pulau, Penang.
Another durian businessman, Mountain Cat Durian, saw the durian sales of processed products such as durian puffs and ice cream dropped by 50% due to the pandemic. This was due to the low demand from the bakeries and confectioneries for business-to – business (B2B), as well as the food and beverage dealers.
The Puchong-based company with an 8.8 hectare durian orchard in Broga, Negri Sembilan, also has to bear overhead expenses such as labor and factory commitments, in addition to the poorer sales.
In an attempt to support the durian sellers maintain their incomes and offer Malaysians the taste of durian, Shopee will include both Shan Cheng Durian and Mountain Cat as well as 500 other durian and fruit sellers in its 6.6 Mega Sale going on from now until 6 June 2020.
Ian Ho, Shopee ‘s regional managing director, noted that the durians will be on Shocking Sale at RM0.66 with an additional 10 percent discount in store for selected sellers throughout the campaign.
Malaysians will get them from their website with more durian vendors coming online to be comfortably enjoyed at home. In addition, for the sake of the economy, their local sellers need a continued support. That’s why Shopee is committed to keeping their platform cost-effective, in addition to featuring them in their campaigns like the 6.6 Super Sale.
For still more discounts on a broad variety of goods, sales start from only RM0.66; enjoy free delivery with a minimum RM16 investment, as well as earn RM6 coupons regular this 6.6 Mega Sale.
A 6.6 Shopee Live Festival will also include Taiwanese pop stars Alien Huang, Emma Wu, Tiffany Hsu, Sam Tseng and Blaire Chang as well as local stars Nabila Razali, Pongpong, Shalma Eliana and Yonnyboii. The session will culminate on June 6 with the pop queen of Malaysia, Datuk Seri Siti Nurhaliza. Users can also play Shopee Poly, Shopee Treasure Box, Shopee Catch, Flip & Match and more to keep themselves entertained.