PETALING JAYA: According to Retail Group Malaysia Managing Director Tan Hai Hsin, supermarket and hypermarket operators in Malaysia are going through a consolidation stage.
“They expanded aggressively throughout the country during the 2000s. With the current economic condition that has not improved until now, it is not a surprise for them to close under-performing stores, ” he said.
“The closure is not expected to be worsened than this year, unless a recession occurred next year, ” Tan said, adding on whether Malaysian consumers are turning to mini-markets instead of seeking bargains at hyper- and supermarkets.
“Based on our observation, they are shopping lesser in hypermarket and buying more often in mini-market, ” he said.
The hypermarket format with 80,000 square feet and more was introduced to Malaysians with the arrival of Carrefour in 1994, Tan said.
Since then, it became very popular among Malaysian families because it was able to offer wide variety of good under one roof.
Tan stressed out that Malaysians enjoyed hours of shopping at leisure pace in this super-large grocery store. For them, it’s a family outing.
“In recent years, however, we believe Malaysian families are tired of spending hours in hypermarkets for basic necessities.
“They are still visiting hypermarkets for large quantity of purchases, but they are not going as often as 10 years ago.”
They are starting to shift in supermarkets and mini-markets for purchases in small quantities.
“In addition, these small-format grocery stores are now able to offer very competitive prices as compared to hypermarkets. This trend has resulted in major hypermarket operators to open new grocery stores in smaller sizes, ” said Tan.
Supermarket and hypermarket sub-sector, which reported negative growth with closures of some stores was the worst performer for the quarter under review, Tan said in the September 2019 Malaysia Retail Industry Report.
The report also added that this is the sub-sector’s eighth consecutive quarter of negative growth.
So far, they’ve seen strongest growth in the two sub-sectors – pharmacy/personal care, and specialty stores.
Report said that the department store sub-sector contracted 0.7%. It has been facing slow growth for more than a year. The department store sub-sector which comes with a supermarket, saw sustainable growth. As compared with the first quarter, the fashion and accessories sub-sector saw a slowdown to 0.4%.