Fashion Nova has claimed the top trending clothing brand on Google in the united states this year.
The budget fast fashion retailer has claimed the lead spot in the tech giant’s Year in Review 2018, beating the luxury houses to first place in the list. The brand was followed by Louis Vuitton and Versace. French stalwart Givenchy and Italian heavyweight Gucci rounded out the top 5.
Nostalgia ruled the nation’s fashion searches, with “1980s fashion” being unveiled as the most searched for term during the year. In 2nd place was “grunge fashion,” followed by “1990s fashion” and “2000s fashion,” with searches for the newly-minted Duchess of Sussex “Meghan Markle” coming in at number five.
The Duchess has been a major figure of fashion interest since she married Prince Harry this summer, wearing Givenchy couture. Markle was also the second-most searched for person on Google in general this year, after singer Demi Lovato, while designer Kate Spade, who passed away back in June, was the fourth most searched-for term of the year.