KOTA KINABALU :Popular Filipino fast food franchise Jollibee Foodstuff Corporation ( JFC ) is making its signature Chickenjoy to Malaysians with more than 100 stores in the entire country in the next ten years , including over 50% just in Sabah and Sarawak .
Its adventure into Malaysia initiated with its first branch opening in Sabah’s Centre Point Sabah shopping centre in December last year with much fanfare and longer queues , some of which were particularly from the sizeable Filipino community in Sabah .
Dennis Flores, president and head of JFC International Business for Europe, Middle East, Asia and Australia, believed that Jollibee would be a welcome addition to the diversity of the food scene in Kota Kinabalu.
“We know that Kota Kinabalu is a melting pot of many ethnic cultures and it is home to a diverse food scene.
“We believe that we can appeal to the diversity as what we have seen in other countries where Jollibee has been successful, such as Vietnam, Brunei, Hong Kong and Singapore,” he said in a press conference after the Jollibee Malaysia grand store inauguration earlier this week.
JFC is currently the 11th biggest restaurant company globally.Jollibee is the number one fast food joint in Brunei. It has over 100 stores in Vietnam and in Hong Kong and Singapore, local patrons make up over half of its customer base.