New Visit Malaysia (VM) 2020 campaign logo was launched yesterday by Prime Minister Dr Mahathir Mohamad.
The various recognizable icons of Malaysia such as the hornbill, hibiscus (bunga raya), the wild fern and colours of the Malaysian flag were featured in the logo.
It represents the diversity of Malaysia’s culture, heritage, flora and fauna as well as experiences offered as a holiday destination.
The logo was created by Alfred Phua Hong Fook, 23-year-old graphic designer from Malacca. His design was chosen amongst the hundreds of submissions nationwide during the competition period earlier this year.
This is to replace the previous one launched in Chiang Mai, Thailand by former tourism and culture minister Mohamed Nazri Aziz in conjunction with the ASEAN Tourism Forum last year.
The previous logo received a lot of criticisms because of its poor design and unprofessional look. It was modelled after a postage stamp featuring the Petronas Twin Towers and an Orangutan hugging a proboscis monkey and turtle on a beach donning sunglasses, with the tagline “Travel. Enjoy. Respect”.
The campaign “Visit Malaysia 2020” will release next year, with targets of achieving 30 million international tourist arrivals and RM100 billion tourist receipts, focusing on ecotourism, arts and culture. To ensure the campaign’s success, Tourism Malaysia has partnered with private sector corporations namely Sharp (M) Electronics Sdn Bhd, Malaysia Airlines, AirAsia, Firefly, Malindo Air and Malaysia Airports
Holidays Bhd, to implement marketing and promotional activities by utilising their local and global media platforms.
The government also recently launched the RM5 million Malaysian Tourism Promotion matching grant fund, or Gamelan Malaysia to further strengthen the industry.
It aimed in assisting the tourism industry players in their international tourism promotion and marketing programs to increase international tourist arrivals, while boosting domestic tourism. Last year, it was recorded that Malaysia welcomed 25.8 million international tourists. While for the first five months of this year, international tourist arrivals have reached close to 11 million tourists, recording a growth of 4.8 percent compared to the same period last year.