Samsung reveals new smartphone range off to robust start in India

MUMBAI: Samsung Electronics has sold 5 million units of its Galaxy A series smartphones, producing sales of over US $ 1bil since it started promoting the devices in March, a senior company executive said.

The South Korean electronics monster is waiting for the Galaxy A series of phones, estimated between 5,290 rupees to 28,990 rupees to make sales of US $ 4bil this year.

“Just in 70 days of release this collection of six models has shipped US$1bil of revenue,” Ranjivjit Singh, Samsung India’s chief marketing officer told.

Samsung, once the unmatched leader in India’s fast-growing smartphone segment, has dealt with fierce competition from upstarts which include China’s Xiaomi Corp and Oppo that have launched low-cost devices with competing specs and utilized the glitz of Bollywood and cricket to promote them.

It obtained a 23% share of India’s smartphone market by shipments in the quarter to March, behind Xiaomi, as reported by Hong Kong-based tech researcher Counterpoint.

Samsung is making use of the A series and M series mobile phones, aimed at millennials to be sure to claw back ground ceded to competitors.

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