Xiaomi has created yet another sales record and this time it is for its smart TV range. The company has announced that during its annual 618 sales, the company sold over 100,000 units of Mi TV in just 9 minutes and 8 seconds.
The major reason behind such sales figure is the discount offered by the company. For instance, the Mi TV 4S 75-inch model which costs 7,999 Yuan (~RM 4838) was available for just 5,899 yuan (~RM 3568), offering a discount of 2,100 yuan (~RM 1270).
On the other hand, the Mi TV 4X 65-inch model was available for 2,599 Yuan (~RM 1572) while the Mi TV 4X 55-model was priced at 1,799 Yuan (~RM 1088).
The company also sold Mi TV 4A 50-inch model for 1,399 Yuan (~RM 846). and Mi TV 4A 32-inch model for 699 Yuan (~RM 422). Such discount was one of the major reason behind such massive sales figure posted by the company.
Xiaomi’s smart TVs come with the company’s own custom user interface called PatchWall which the company says makes it easy to navigate through different kind of media or content. It also comes with a smart voice-activated assistant for easy control of the TV. Further, the company has also partnered with several content providers to ensure that it offers a wide range of content for the users.